Marketing Skills: Strategies to Develop Your Student Base

Friday, April 12, 2019 6:30-8:30pm
Lone Star A1

Are you thinking about how to develop your student base? How best to organize your life as a yoga teacher? How can you make the most of what you have going on right now? Come to this workshop to discuss marketing,
building your student base and managing your career. We will discuss the habits of highly successful teachers and studio owners, finding and retaining new students – including promotion strategies and effective ways to use the internet. You will get insight from experienced yoga teachers and studio owners and make connections with other yoga teachers who are in the same situation as you.

Workshop Objectives
Participants will be able to:

  1. Describe at least three ways they can develop their student base.
  2. Write at least one concrete goal to put marketing into action.
  3. Support others in the Iyengar yoga community in their marketing efforts.

Your workshop facilitators include:

Heather Haxo Phillips, Adeline Yoga Berkeley, California
Gwi-Seok Hong, Iyengar Yoga Detroit, Detroit, Michigan
Sandy Carmellini, Brentwood Yoga, Brentwood, California
Aaron Flemming, College Hill Yoga, Cincinnati, Ohio
Mariah Oakley, IYNAUS Director of Operations