An unprecedented opportunity to showcase your wares

Benefit by having your products and services directly marketed to our targeted audience of approximately 1200 dedicated yoga practitioners.  In addition to direct sales, showcasing your business here will build brand recognition, generate sales leads, and reach studios and teachers.

We anticipate sales of props, yoga clothes and accessories, street wear and jewelry, and unique alternative products.  The market place within the Downtown Sheraton Dallas Hotel is spacious, bright, and beautiful with easy access.

Select to participate in the 6-day Convention Marketplace in Lonestar A2-3 or the 1-day Open Market on Sunday, April 14 in the Lone Star Preconvene. On Sunday, April 14, both the 6-Day Marketplace and 1-Day Open Market will be open to Convention participants, Sheraton guests, and shoppers from the Dallas area.

6-Day Market is now full. Vendor booths still available in the 1-Day Open Market on Sunday, April 14. Please contact with questions.

6-Day Marketplace Vendor Options

Item Package One Package Two
8′ x 10′ booths 1 2
6′ covered tables 2 4
Chairs 2 4
Waste baskets 1 2
Security of locked room yes yes
Discounted hotel room rate yes yes
Free listing in the Iyengar Yoga USA National Convention 2019 magazine for vendors registered by January 15 yes yes
Discount on ad space in the Iyengar Yoga USA National Convention 2019 magazine 10% 20%
Price $525 $950


The location of the 6-Day Marketplace will be in Downtown Sheraton Dallas Hotel, Lone Star A-2 & 3 Ballrooms.

Marketplace – Thursday, April 11, 2019 Setup 4-7:00pm

Friday, April 12, 2019 Setup 6am to 4pm630-830am Sneak Prview


Saturday, April 13, 2019 7-8:30am, 12-2:30pm, 5-630pm
Sunday, April 14, 2019 7-8:30am, 12-5pm
Monday, April 15, 2019 7-8:30am, 12-2:30pm, 5-8pm
Tuesday, April 16, 2019 7-8:30am, 12-2:00pm, 4-630pm
Wednesday, April 17, 2019 11am-12:30pm
Wednesday, April 17, 2019 12:30-6:00pm

Hours of operation subject to change.

1-Day Open Market Vendors

6’ to covered table 1
Chairs 2
Wastebasket 2
Discounted hotel room Yes
Free listing in the convention magazine for vendors registered by January 15 Yes
Discount on ad space in the convention magazine 10%
Price $100


1-Day Open Market Schedule

Location: Downtown Sheraton Dallas Hotel Lone Star Preconvene.

Sunday, April 14
Set Up 8:00am – 11:30am
Market Open 12:00 – 5:00 pm
Tear Down 5:00 – 7:00 pm

Hours of operation subject to change.

Additional Information


Vendors may stay at the Marriott Dallas Hotel at a discounted price for the convention. To make a reservation, book online or call (214) 979-9000 and refer to the Iyengar Yoga USA National Convention for the discounted room rate and parking information and rates.


The Texas Department of Revenue requires any seller of products in Texas from out of state to apply for a permit to sell and to pay sales taxes.  Each vendor will bear sole responsibility for payment of Texas Sales Tax on any sales made during the convention.  Allow 2-3 weeks to receive permit.


Penfield’s office located in the Sheraton Dallas Hotel will accept shipments up to three days prior to the arrival day of the Convention.

Download the Dallas Shipping Penfields shipping instructions.
Download the Penfields Product Information

Internet Access and other Services

The Sheraton provides a variety of services for minimal cost.

Download Internet Order form for internet and other services.
Download PSAV for exhibitor power request form.

The Sheraton is offering convention vendors a special reduced rate of $15 per device per day for wireless prepaid by April 1, 2019. After April 1, 2019, the 2019 rates will apply and wireless will be $35 per day per device.

Vendor Booth Registration

Online Vendor Registration and Booth Payment

Pay a balance

The 6-Day Marketplace has a maximum of 29 vendor booths. A deposit of $250 for single booths and $450 for double booths by 10/15/18 will hold your reservation. If your application is accepted, your final balance payment of $275 for single booths and $500 for double booths is due by 1/15/2019. Priority locations will be assigned based on level of sponsorship, date of application, and payment in full.
The 1-Day Expanded Marketplace also has a maximum of 29 vendor booths. Full payment of $100 is required when registering.

Questions? Email us 

Iyengar Yoga USA National Convention 2019 reserves the right to refuse any product or service based upon interest/need or it’s constitutes.